Offering free shipping on your e-commerce store can have a significant impact on your business. In this blog post, we will discuss the benefits of offering free shipping and how it can help to boost sales and customer satisfaction.
- Increased conversions: One of the main benefits of offering free shipping is that it can increase conversions. According to a study by Comscore, nearly 90% of online shoppers said that free shipping was the most important factor when deciding whether to make a purchase. By offering free shipping, you can give customers an added incentive to make a purchase, leading to increased sales.
- Improved customer satisfaction: Another benefit of offering free shipping is that it can improve customer satisfaction. Customers appreciate the convenience of not having to pay for shipping, and they are more likely to return to your store in the future.
- Competitive advantage: By offering free shipping, you can differentiate your e-commerce store from your competitors. In a crowded online marketplace, a free shipping offer can be a powerful way to attract customers and stand out from the competition.
- Increased average order value: Offering free shipping can also lead to increased average order value. Customers are more likely to add additional items to their cart when they know they will not have to pay for shipping.
- Increased customer loyalty: When customers feel that they are getting a good deal, they are more likely to return to your store in the future. Offering free shipping can lead to increased customer loyalty and repeat business.
- Reduced cart abandonment: Cart abandonment is a common problem for e-commerce stores, but offering free shipping
- can help to reduce it. When customers see that shipping costs are included, they are less likely to abandon their cart before completing the purchase.
- Cost savings: Offering free shipping can also result in cost savings for your business. By offering free shipping, you can reduce the number of abandoned carts, which can lead to a decrease in customer service inquiries and return shipping costs. Additionally, you can also negotiate better shipping rates with carriers due to the volume of orders you will be shipping.
- Increased brand awareness: Offering free shipping can also help to increase brand awareness. When customers see that you offer free shipping, they are more likely to share the information with their friends and family, which can lead to increased word-of-mouth marketing.
- It’s important to note that offering free shipping can also increase the costs of your business. It’s important to consider the cost of shipping and handling, and you might want to consider offering free shipping only on orders over a certain amount or in certain regions. You can also consider offering free shipping as a limited time offer or as a promotion.
In conclusion, offering free shipping on your e-commerce store can be a powerful way to boost sales and customer satisfaction. It can also give you a competitive advantage, increase average order value, and lead to increased customer loyalty. However, it’s important to consider the cost and potential impact on your business before implementing a free shipping policy.